American Golf

The UK’s largest golf retailer wanted a new language to change the perception of their brand.

The focus was on individuality and American Golf’s ability to help any golfer, regardless of ability, improve his or her game. The idea was to try and create something that was visually gritty, and accessible to amateur golfers, but couple that with our creative director’s intelligent, witty endlines that targeted the more established golfer.

Press advertising was created, along with 48 sheet posters, web banners and a TV commercial. After the first run of advertising was produced, assets were handed to a production house for mass roll-out.